You can use a response format that is less distortive and probably provides more detailed data, as in the example below. Below is an example of a type of question that can probably lead to bias in the consent reaction: to avoid the risk of bias in the tolerance reaction, it would be better to ask how satisfied they are with their experience. We have rephrased the issue in a way that avoids seeking agreement below: some researchers have denounced the use of “agree/disagree” scales (including “yes/no” and “true/false”) and are calling for the use of types of issues that are not so sensitive to tolerance bias.  The effects of this distortion can yield harmful results, such as conclusions. B incorrect and bad decisions that are derived from your data. A number of response formats allow for a tolerance reaction bias, including: imagine that the dreaded day is here: your dilapidated roof needs to be replaced now. They set a budget ($30,000 or less), collected three offers and just started receiving them (gulp). Here are three pitfalls to avoid as the commandments roll, each to the ground in a particular psychological state and each probably produce a certain type of bad concordance: some have mistakenly assumed that they can solve this problem by simply rebalancing their questionnaires. For example, support at a high level of the issue would be acceptable and, for the other half, an agreement would indicate a low level. However, this approach presents problems and should be avoided, as it assumes that respondents agree on all points. It also artificially pushes aggregated responses towards the center, if there is no reason to believe that they actually belong there. In general, it is best to simply avoid using a response format that could allow bias in tolerance reactions.
A leading psychological explanation attributes tolerance bias to social norms that promote pleasant behaviours.   There is evidence that polls attack polls as if they were common conversations.  One consequence is that the conventions governing discussions influence the interpretation of survey questions and responses. As a result, the pressure to comply with these standards and conventions encourages people to accept messages of stimulation. Based on the study of “Big Five” personality traits, individuals are predisposed to pleasant behaviors to varying degrees.  By using response formats and options that better match the subject matter of your question, you also facilitate the interpretation of interviewees.